Marketing guru, media personality, Sky News Muse of Marketing

Allyson Stewart-Allen is an internationally-renowned business guru and media personality whose expertise in the fields of international marketing, US business and inter-cultural working is sought by European and US organisations growing their markets on either side of the Atlantic.  A Californian based in Europe for over 20 years, Allyson applies her fluency in French and German, extensive consulting experience and MBA education from Dr. Peter Drucker to the company she founded, International Marketing Partners.

Following her employment with blue-chip consulting firms Price Waterhouse, PA Consulting Group and Hay Management Consultants, Allyson now advises executives and boards of directors in the professional services (legal, property, financial and retail), food & drink, travel, consumer goods and industrial sectors to name a few.  Her work with clients enables them to lead and manage across cultures, achieve their marketing and business development strategies through successful strategic alliances/joint ventures, organic growth and/or acquisitions.

She is co-author of best-selling book Working with Americans (Prentice Hall), the first-ever business manual exclusively about the US business culture, which helps professionals improve their relationships with and profits from American business partners, bosses and colleagues.  The book has received a great response from CNN, Sky News, Financial Times as well as several BBC television and radio programmes.  Notably, Working with Americans was the first ‘business’ book to feature at the Hay-on-Wye literary festival.  Allyson is also a contributing author in the latest edition of The FT Handbook of Management, Win New Business, as well as authoring Marketing in the USA (2nd edition, © 2009) for the British Government’s Department UK Trade & Investment.

Having recognised the need for international brands to better align their global and local marketing practices, Allyson Stewart-Allen created the BrandBarometer™ powered by Seattle-based GMI (Global Market Insite), which surveyed a worldwide panel of over 17,000 consumers across 17 countries on their perceptions and direct experiences of the world’s most recognised brands.

In addition to her recent 4-year slot on Sky News Business Report programme as the “Muse of Marketing,” Allyson appears as a regular and frequent marketing expert on CNN’s World Business and Business International programmes.  Recent keynote conference appearances include Wilton Park, Economist Conferences, American Chamber of Commerce Denmark, Institute of Directors Conferences, The Law Society, The British Luxury Council, British American Chamber of Commerce, Inspired Leaders Network, Marketing Society and American Marketing Association on a variety of global marketing trends and developments.

She is a Programme Director at London Business School’s Centre for Management Development and was recently awarded the EFMD’s Excellence in Practice Award 2009 for her work there.  Allyson is also a member of the European faculty of the Centre for Creative Leadership, Forum Corporation and Blessing White.  She is a member of the Marketing Society,

Fellow of the Chartered Institute of Marketing, Fellow of the British American Project, an active member of the American Marketing Association, Institute of Directors, International Women’s Forum and serving on the Senior Advisory Boards of the Institute for Leadership Studies at Loyola Marymount University in Los Angeles and the New York-based Business for Diplomatic Action.  She also serves as a judge of the US-based The Stevies® International Business Awards.

As well as being listed in Who’s Who in the World, Who’s Who in America and Who’s Who Among Women, Allyson has a regular column in Market Leader magazine and is an expert interviewed frequently in The Financial Times, USA Today, Business Week, The Wall Street Journal, Newsweek and Fortune magazines.

Allyson holds a Bachelor of Science degree in International Business from the Marshall School at the University of Southern California, as well as an MBA from Claremont Graduate University under the direct tutelage of Dr. Peter Drucker.  Allyson has been based in London since 1988 and is a British and US citizen, originally from Los Angeles, California.

Topics

• Americans and the Business Culture: Building Profitable Relationships
• Creating High Performance Sales Organisations
• Cost Effective Marketing for the Growing Business
• The Marketing MBA for Lawyers
• Prescriptions for Services Marketing Best Practice
• Best Practice in Services Marketing
• Better Business Planning
• Brand Management Excellence
• Bringing A Marketing Culture to The Organization
• Bringing Your Business Strategy to Life
• Building A Better Marketing Strategy
• Building Effective Teams
• Building New Business Ventures
• Business Development Best Practice
• Buying and Selling Private Companies
• Cause Related Marketing
• Improving Client Acquisition and Retention
• Building Client Loyalty
• Communication for Senior Executives
• Communications Skills for Middle Managers
• Competitive Marketing for Accountants and Solicitors
• Corporate Diplomacy Masterclass
• Cultural & Marketing Due Diligence
• Customer Relationship Management
• Customer-Managed Relationships
• Coping with Ambiguity
• Developing Commercial Alliances
• Dynamic Approaches to Promoting and Funding Sport
• e-Customers
• Effective Marketing Strategies
• E-Joint Ventures
• e-marketing
• Entrepreneurship Essentials
• Essentials of Marketing Management
• European Shoppertainment: Tips for Success
• Experiential Branding: Five Steps to Brand Immersion
• Film and TV Merchandising
• Future 3G European Consumer
• Giving Your Brands a Soul
• Managing High-Performance Teams
• How A Business Operates
• How to Build A Better Marketing Plan
• Winning New Business
• Integrated Approaches to Customer Communications
• Integrating Marketing & PR
• Internal Consultancy Skills
• Key Account Management
• Leading the Marketing Agenda
• Management Skills
• Market Research
• Marketing Communications
• Marketing Due Diligence in International JV’s
• Marketing Ethnic Foods
• Marketing for the Creative Industries
• Marketing Planning
• Marketing Professional Services
• Marketing Sales Development
• Marketing Strategy
• Marketing to the Over 50’s
• Marketing Your Message
• Negotiation Skills
• Personalised/One-to-One Marketing
• Pull & Push of Marketing
• Smart Marketing for the Tourism & Hospitality Industries
• Solution Selling
• Strategic Business Management
• Strategic Planning
• Strategy As A Story
• Succeeding with Strategic Alliances
• Successfully Generating New Leads
• Trans-Atlantic Working: US/EU
• Understanding Joint Ventures
• Value Propositions
• Winning Business Plans
• Winning Women in Business
• Working with Americans
• Working with the British
• Working with the World
• Your Markets And The Business Plan

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